Having a PR consultant become your Brand Ambassador is not something most PR firms are doing. PR firms secure micro-influencers and influencers. Companies need everyone to be their brand ambassadors!

Content is Queen + Innovation is the Answer

As the Founder of Rural QueenB Media, I’m innovating. My TV reporting skills make content creation a natural part of my own brand building. Being my client’s biggest advocate makes sense, not just in brand story development and media pitches, but on my own social media. And, once in awhile, even in major media.

Personal stories get to the heart of storytelling. That’s why journalists are often looking for great human angles, not products. The products become important because of the story.

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READ MORE: Music’s Biggest Queen Bee Inspired My PR Firm’s Name

• PR 2026: When Your Consultant Becomes Your Brand Ambassador
• Why I Named My PR Firm After a Queen Bee and Small Towns

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Magazine Cover Highlights PR As Brand Ambassador

The Butter that ENDS STRESS highlights a PR consultant as your brand ambassador too.

My relationship with my wellness client, Ballou Family Apothecary, started when I was a customer of their sister brand, Pure Energy Apothecary. Today, you can read about the beginning of my wellness transformation and how CEO Dawn Lancaster influenced my life in a Woman’s World article titled, “At 51, I Feel Amazing, Full of Energy and Calm’: How Using Magnesium Butter as a Natural Sleep Aid Cured Her Insomnia”.

What magnesium butter did for me during a major transition in my life has added value where I never expected it. I sleep better. I am calmer going into important work meetings.

Wellness Overhaul Inspired by Client

Ballou Family Apothecary’s Magnesium Butter inspired the next steps in my wellness journey. Today, I choose beauty products that don’t have chemicals. I joined the gym to get my heart rate up and use the sauna for cardiovascular health.

As a PR consultant, I should be my client’s biggest brand ambassador. Passionate teams should be made up of brand ambassadors in 2026. Not external ones. The ones building the future for your company.

That’s a PR differentiator when you partner with Rural QueenB Media. My enthusiasm should create energy for your brand – internally and publicly.

Estimated reading time: 3 minutes